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Flatlay photography technique of VIE Magazine by Brenna Kneiss

8 Photography Trends to Try this Summer

Photography is heavily used in connecting your brand, product, or company to the world by telling stories through an image. It’s no wonder it has become a main tool for marketing, especially on platforms such as Instagram, Facebook, and Pinterest, as well as print. The...

Too Many Fonts is bad

8 Common Design Mistakes to Avoid

All graphic designers at one point or another will get caught up in a sticky situation. At the time, depending on what the offense is, it can feel damaging and take hours to repair. The best way to go about fixing the mistake is to...

Edward Forbes Color Pigment

Edward Forbes and the World’s Rarest Colors

Today, the Pantone Color Guide, a universal color system to organize and match colors, is heavily utilized by designers (of graphics, fashion, interiors, etc.); however, well before Pantone Color Guides, Edward Forbes cataloged 2,500 of the world’s rarest colors.   The history of pigments and colors dates...

Adobe Suites Design Icons

The 10 Commandments of Adobe Creative Suites

If you’re a designer in an office setting, chances are that eventually you’ll end up in a situation where you’re sharing a project with another designer. Occasionally there comes a time when one opens up a .psd, .ai, etc. file and thinks, “What the heck...

Social media windows

A Guide to Social Media

We live in a world where technology and social media are vital to branding. Being present on these platforms is how you stay relevant, and frankly, the easiest and most convenient way to sell your brand. With all the social media outlets available to brand...

The Idea Boutique Blogging Tips

Tips on Creating Engaging Blog Posts

Anyone who’s blogged or is an aspiring blogger knows that it’s not an easy task. It’s more than just spilling out your ideas in writing… That is, if you’re serious about it. In the blogging world, being a great writer with excellent grammar doesn’t mean...

Office Distraction Computer Screen

Cut Procrastination Out of Your Life

It’s amazing how much time can be wasted browsing through a website reading articles after article, or on Pinterest looking for dinner recipes, when what you really need to do is start a work project. Sound familiar? We’ve all struggled with this feeling known as...

Creative books and color swatches

Creative Thinking Techniques to Spark Imagination

There’s a lot more to creativity than blurting out a few ideas. The process of coming up with interesting and innovative ideas, simply known as creative thinking, is a skill that requires a lot of brain power and energy to produce that “golden ticket” idea....