Shop Talk | Cornerstone Marketing & Advertising | The Idea Boutique®
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Resort Collection Brand Identity The Idea Boutique

Brand Identity: Keeping Your Brand Safe and Sound

In today’s fast and ever-changing environment of technology, copyright laws, and design standards, it is more important than ever to make sure your brand’s identity is secure and up-to-date. This can mean a lot of things: trademarking your brand name or names, slogans, and campaigns;...

VIE Magazine Faux Wedding Photo Shoot

Planning a Photo Shoot

You’re making a magazine or an ad campaign. You need a photo shoot that depicts a certain fashion, event, or lifestyle. Great, so what comes next? At The Idea Boutique, we plan and execute photo shoots of all kinds for our clients and our own...

Newman Daily Hidden Dunes I'd Rather Be Ads

You’ve Come A Long Way Baby

The iconic slogan “You’ve Come A Long Way Baby” for Virginia Slims cigarettes was coined in the 1960s by the Leo Burnett Agency. Martin Luther King, Jr.’s Civil Rights Movement, JFK and Jackie Kennedy, pill box hats, go-go boots, Campbell’s Soup, Vietnam, free love, and...

Five Ways to Successfully Market Your Brand

5 Ways to Successfully Market Your Brand

There’s no doubt that 2015 was a great year for our clients at Mexico Beach Community Development Council, Resort Collection, and Southern Theatres. From completely rebranding a company to freshening up an existing brand campaign, we all know that branding is a key aspect of...

Justin Gaffrey Deer Head painting

An Artist’s Journey: Rebirth in the Wake of Truth

An artist stays awake late into the night, poring over his life’s work. A portfolio of all he has created laid out in front of him like a storybook—a million journeys revisited in every image, painting, element, color, brushstroke, motion, idea, and inspiration....

Southern Theatres Reel Rewards Logo

Reel Rewards Shares the Love

As we celebrate the one-year anniversary of a loyalty card program we developed for our client—New Orleans-based Southern Theatres, with over forty movie theatres nationwide—we are excited to report it was a success....