Marketing

VIE magazine and The Idea Boutique Garden

Get Down at VIE Magazine’s New Office!

We’ve got news, and it’s electrifying! Our team is amped up to celebrate two things—VIE magazine’s brand new office space and South Walton Fashion Week 2016. We’re planning to celebrate both with one big party, The Get Down, on Wednesday, October 5!...

Social media windows

A Guide to Social Media

We live in a world where technology and social media are vital to branding. Being present on these platforms is how you stay relevant, and frankly, the easiest and most convenient way to sell your brand. With all the social media outlets available to brand...

Dealing with Rejection in the Marketing Business

Imagine pitching a concept for a design, project, or brand that you and your team worked especially hard on. Extensive amounts of hours, research, brainstorming, and creativity have been put into a project your team is proud and excited to present—only to find out that...

Mexico Beach New Branding Design

About four years ago, The Idea Boutique got the opportunity to meet with the Mexico Beach Community Development Council (CDC) to discuss rebranding their area, a three-mile stretch of white-sand beaches on the Gulf of Mexico....

Chic Euro Ad design by The Idea Boutique

Welcome to Chic Euro Antiques

The Idea Boutique is proud to announce its newest client in Santa Rosa Beach, Florida—Chic Euro Antiques. This deluxe antique showroom is located in the Point Washington area just north of Highway 98 in the South Walton Commerce Park on Serenoa Road....

Resort Collection Brand Identity The Idea Boutique

Brand Identity: Keeping Your Brand Safe and Sound

In today’s fast and ever-changing environment of technology, copyright laws, and design standards, it is more important than ever to make sure your brand’s identity is secure and up-to-date. This can mean a lot of things: trademarking your brand name or names, slogans, and campaigns;...

Five Ways to Successfully Market Your Brand

5 Ways to Successfully Market Your Brand

There’s no doubt that 2015 was a great year for our clients at Mexico Beach Community Development Council, Resort Collection, and Southern Theatres. From completely rebranding a company to freshening up an existing brand campaign, we all know that branding is a key aspect of...

Southern Theatres Reel Rewards Logo

Reel Rewards Shares the Love

As we celebrate the one-year anniversary of a loyalty card program we developed for our client—New Orleans-based Southern Theatres, with over forty movie theatres nationwide—we are excited to report it was a success....