RedTail Mountain - Cornerstone Marketing & Advertising
11339
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RedTail Mountain

  • RedTail Mountain Collateral branding publishing packaging
  • RedTail Mountain Collateral branding publishing packaging
  • RedTail Mountain Collateral branding publishing packaging
  • RedTail Mountain Collateral branding publishing packaging
  • RedTail Mountain Collateral branding publishing packaging
  • RedTail Mountain Collateral branding publishing packaging
  • RedTail Mountain Collateral branding publishing packaging

RedTail Mountain

RedTail Mountain is a 720-acre gated residential community located twenty miles northwest of Boone, North Carolina, that celebrates the unspoiled beauty of the Appalachian Mountains. The master-planned community hosts an 18-hole, par-72 golf course and a collection of amenities for full- and part-time residents and guests. Other amenities include a clubhouse, lodge, and fitness center; a private lake house, boathouse and day docks located on Lake Watauga; stables; and the Mountain Top Day Lodge, plus miles of hiking and horseback riding trails. Residential opportunities include single family homesites, townhomes, villas, cottages, guest suites, and custom family homes in what architect Bill Foley coined a “Rustic Mountain Craftsman” vernacular.

 

The Idea Boutique was granted the RedTail Mountain account through its business alliance with Gameplan Resort Solutions. The RedTail Mountain marketing campaign administered a creative website design, promotional brochures, and movies to accentuate the beauty of RedTail Mountain. In addition, Cornerstone coordinated strategic marketing, media placements, event planning, and public relations to promote a community steeped in the history of trailblazers of yesteryear and filled with present-day pioneers with a “Tennessee Spirit” to show that RedTail mountain is a mountain retreat for family, fun, and reflection—a place that enables one to embrace nature and recharge the body and spirit.

 

Services Rendered:

– Marketing Strategy

– Consultation

– Branding & Design

– Web Development

– Video & Broadcast

 

Awards:

– 2 Best of Show ADDY Awards

– 8 Gold ADDY Awards

– 1 Judge’s Choice ADDY Award

– 8 Silver ADDY Awards

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Industry

Real Estate

Serviced From

May, 2006—Apr, 2007

Date

July 22, 2016

Category

Branding, Design, Digital, Full-Service, Video