“Happiness is…” Increased Business at Edgewater Beach & Golf Resort
The Idea Boutique™ Hits Homerun with 42% Increase in Traffic on Newly Designed Website
Cornerstone Marketing & Advertising, Inc., the agency of record for The Resort Collection of Panama City Beach, recently designed a new website for Edgewater Beach & Golf Resort, a signature property of The Resort Collection. The website launched May 11, 2009 unveiling a fresh image with rich photography, enhanced graphics, clean design, easy navigation and a wealth of information encased within a branding message of “Happiness.” A short two months since the website went live, there has been a 42% increase in site traffic and 33% increase in online reservation bookings compared with the prior two months.
“Everyone needs to hear some good news and know that all is not doom and gloom,” said Lisa Burwell, president and founder of Cornerstone Marketing & Advertising. “Cornerstone’s vice president of creative services, Bob Brown, did an outstanding job crafting this beautiful site along with the rest of the Cornerstone and Resort Collection team. This surge of business for Edgewater serves as a reminder that an investment in image pays off even in hard times.”
Paul Wohlford, vice president of sales and marketing for The Resort Collection, said, “We are thrilled about the results we are experiencing and glad to see that our guests find the new site to be as helpful and refreshing as we do.” He added that the branding message, “Happiness is…” communicates that now, more than ever, people need to take a break from the stresses of daily life and enjoy themselves on a vacation and is part of the marketing terminology, “deservability.”