Logan Lane Holiday Block Party

Logan Lane Holiday Block Party

The team at The Idea Boutique and our flagship magazine, VIE, celebrated the season of giving on Thursday, Dec. 6, 2018, along with our neighbors for the first-ever Logan Lane Holiday Block Party fund-raiser event. A portion of proceeds from all participating vendors and all donations from the evening benefited the newly created VIE Foundation, which raised $5,000 to aid relief efforts for victims of Hurricane Michael through The Sonder Project.


This free public event invited guests to enjoy a festive shopping walkabout down Logan Lane featuring treats and Christmas cheer at Andy Saczynski’s Art, Black Bear Bread Co., DejaVu, Mahalo Grayton, Mary Hong Studio, Modus Photography, Roux 30a, Shard Shop and The Studio Gallery. The shops were bustling with patrons enjoying hors d’oeuvres, champagne, hot chocolate and merriment with family and friends. The walkabout ended at VIE and The Idea Boutique headquarters at 114 Logan Lane with a Christmas tree lighting and more.


A huge thank you goes out to all of our participating vendors listed above who opened their doors to guests for holiday cheer. Mingle 30A and Eloquent Signs brought our vision to life with fabulous balloon decor and signage. We’d also like to give a shout out to Coast Hippie, artist Lucy Young, and artist Kyle Krauskopf who set up their wares and donated a portion of sales to the VIE Foundation. Modus Photo, Steve Wagner, Amy Fogg, Mary Hong, Heather Haynes, and Kyle Krauskopf also gave works for our silent art auction. Rent Gear Here set up a cozy campfire with s’mores for the occasion, Clark Partington Attorneys at Law offered hot cider and treats, Roux 30a opened its doors to provide libations and delicious food by Chef Nikhil Abuvala, The Sonder Project had a kids’ coloring station, and the Emerald Coast Theatre Carolers provided the perfect holiday touch with their beautiful old-fashioned Christmas songs throughout the evening!


In addition to the $5,000 raised for The Sonder Project, the Logan Lane Holiday Block Party also collected over 50 toys for Emerald Coast Toys for Tots based in Fort Walton Beach, Fla.

If you would like to donate to the VIE Foundation’s efforts, you can do so by sending a check to the VIE Foundation at 114 Logan Lane, Santa Rosa Beach, FL 32459.


Thank you again to our sponsors: Clark Partington Attorneys at Law, Eloquent Signs, Grand Bay Construction, Mingle, and Rent Gear Here.


View the event image gallery here!


December 20, 2018