Mexico Beach Community Development Council

Mexico Beach Community Development Council

When The Idea Boutique became the agency of record for the Mexico Beach Community Development Council (CDC) in this charming little town on Florida’s northwestern Gulf Coast, it set out on a mission to create a new brand. Preserving the hometown character and old-fashioned way of life found in Mexico Beach was at the heart of our efforts, but it was time to rebrand what was once known as the “Forgotten Coast” into what we decided to call The Unforgettable Coast® instead!

 

The Idea Boutique worked closely with the CDC in 2012 to create a brand image that would show the world the true joys of Old Florida life that can be found in Mexico Beach: phenomenal sportfishing, uncrowded white-sand beaches, no high-rises blocking your view, family-friendly events, bountiful wildlife, mouthwatering local seafood, locally owned shops, and the friendliest folks around. Our efforts included creating The Unforgettable Coast® logo and ad campaign, as well as a new website for the CDC. Public relations, a robust social media marketing plan, Visitor’s Guide, and well-placed media buys and video campaigns brought great success to this client.

 

We have remained the agency of record for the CDC since 2012, and in 2015 knew the brand was in need of refreshment. After a successful three-year run, the original Unforgettable Coast campaign was beginning to feel dated. The Idea Boutique team brainstormed and met with CDC leaders to create a bright new look for a new ad campaign, titled “Remember the Time…” that kept the spirit of Mexico Beach’s nostalgic branding. Along with the campaign, we created a new website, e-mail newsletter template, and video commercial to keep this Old Florida beach town fresh and fun. We are proud to continue working with this wonderful client!

 

Love. It’s one of the simplest words with the most meaning behind it. This was the driving force behind our 2018 advertising campaign for Mexico Beach. We wanted to share our own love for The Unforgettable Coast® with our audience by evoking the feelings that come along with spending quality time with family and friends at the beach. A full lifestyle photo and video shoot came along with the concept to make this campaign uniquely Mexico Beach.

 

 

Mexico Beach LOVE Campaign Photoshoot


The goal was to refresh the client’s photo library with fun and vibrant family lifestyle photography to be used in the updated branding and advertising campaigns that had been created by Cornerstone Marketing and Advertising in the previous two years.

 

Storyboard: Please click HERE to view with the link

Mexico Beach Lifestyle Photoshoot


The goal was to refresh the client’s photo library with fun and vibrant family lifestyle photography to be used in the updated branding and advertising campaigns that had been created by Cornerstone Marketing and Advertising in the previous two years.

 

Storyboard: Please click HERE to view with the link

Serviced From

Apr, 2012—Present

Industry

Civic

Date

July 19, 2016

Category

Branding, Digital, Video

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