Panama City Beach Convention & Visitors Bureau
The branding, marketing, and designing minds of The Idea Boutique team came together to create a new collection of T-shirt designs for the Panama City Beach Convention and Visitor’s Bureau (also known as Visit Panama City Beach). Wordplay and illustration kept this line of shirts light and fun. The designs reflect all the area’s good vibes, from the playfulness of the “PCB Party Animal” tee to the proud local sporting the “Local Flavor” Tee. It was important to us to design this collection in a way that would catch the eye of children and adults and make them say “Wow!” We wanted to highlight the traditional, nostalgic feel of vacationing in Panama City Beach while also using fun, modern designs to create souvenir products that people would want to wear for years to come. This keeps Panama City Beach at the top of their minds all year and encourages others to visit, too!
August 29, 2017