Our first website project of the new decade was an exciting venture for The Idea Boutique! Thermopel, a brand under the CenterStar, Inc., umbrella, is a manufacturer of heat-reflective, high-strength, flame-resistant materials for military and private use. Thermopel’s various products include concrete additives, sealants, and paints and coatings, all made in the USA with the highest quality and attention to detail. As a branding agency whose mission includes the utmost attention to detail and precision, we were thrilled to partner with this prestigious company. We worked with them to create a new website and update the Thermopel branding and logo to better translate its status as one of the top providers in its field.


At the end of January 2020, The Idea Boutique embarked on the creative process of building a new Thermopel website. We began by working with the brand’s leaders to determine the best look, feel, and content that would be informative and user-friendly. As a provider for military and industrial products, Thermopel’s branding has a masculine, patriotic, and strong personality. The bold lettering and darker color scheme on reflect this. The site is clear, concise, and easy for guests to navigate so they can find contact information and product details, then purchase the goods they need for their next commercial, residential, industrial, or military building project.


The Idea Boutique sourced photography, worked with Thermopel to develop copy, and built out the new website using best practices for search engine optimization (SEO). The site is also fully mobile responsive so that it will present well on any device, from desktop computers to laptops, cell phones, and tablets.


Thermopel’s logo and branding got a facelift from The Idea Boutique to give the shield and typeface a stronger, more streamlined presence that matches its resilient products and mission. The branding is implemented throughout the website, so it remains a consistent message that the audience will recognize and appreciate throughout their entire customer journey.


We have enjoyed creating a strong brand presence and a beautiful new website for Thermopel and look forward to many more projects to come in 2020!


March 9, 2020