A new hotel and restaurant was being birthed on the beloved Scenic Highway 30-A at the corner of Country Road 395, and the owners were in need of branding to match the existing brand of Hotel Viridian and the architectural vernacular, which was very modern in its design. This building was a large-scale development in a rural area, and the architecture was different from the surrounding neighborhood. The restaurant’s branding needed to be strong yet appropriate. It needed to communicate and compliment the hotel’s brand that was already in play. Since we knew the area well, as our office was located nearby and we’ve lived in the area for many years, we were grateful to partner with this unique client, V Seagrove restaurant.
A strong, masculine, and modern logo was created to complement the brand. Our work included logo design, business cards, napkins, coasters, and a vehicle bumper sticker.
October 15, 2010