Mexico Beach Community Development Council
When The Idea Boutique became the agency of record for the Mexico Beach Community Development Council (CDC) in this charming little town on Florida’s northwestern Gulf Coast, it set out on a mission to create a new brand. Preserving the hometown character and old-fashioned way of life found in Mexico Beach was at the heart of our efforts, but it was time to rebrand what was once known as the “Forgotten Coast” into what we decided to call The Unforgettable Coast® instead!
The Idea Boutique worked closely with the CDC in 2012 to create a brand image that would show the world the true joys of Old Florida life that can be found in Mexico Beach: phenomenal sportfishing, uncrowded white-sand beaches, no high-rises blocking your view, family-friendly events, bountiful wildlife, mouthwatering local seafood, locally owned shops, and the friendliest folks around. Our efforts included creating The Unforgettable Coast® logo and ad campaign, as well as a new website for the CDC. Public relations, a robust social media marketing plan, Visitor’s Guide, and well-placed media buys and video campaigns brought great success to this client.
We have remained the agency of record for the CDC since 2012, and in 2015 knew the brand was in need of refreshment. After a successful three-year run, the original Unforgettable Coast campaign was beginning to feel dated. The Idea Boutique team brainstormed and met with CDC leaders to create a bright new look for a new ad campaign, titled “Remember the Time…” that kept the spirit of Mexico Beach’s nostalgic branding. Along with the campaign, we created a new website, e-mail newsletter template, and video commercial to keep this Old Florida beach town fresh and fun. We are proud to continue working with this wonderful client!
– Marketing Strategy
– Branding & Design
– Web Development
– Public Relations
– Social Marketing
– Email Marketing
– Video & Broadcast
– Photo Shoots
Mexico Beach Lifestyle Photoshoot
The goal was to refresh the client’s photo library with fun and vibrant family lifestyle photography to be used in the updated branding and advertising campaigns that had been created by Cornerstone Marketing and Advertising in the previous two years.
Storyboard: Please click HERE to view with the link