The Idea Boutique has maintained a healthy working relationship with the professional interior design services and retail team at Lovelace Interiors for decades. We designed the firm’s logo and signage that still represents their 10,000-square-foot flagship showroom in Miramar Beach, Florida, and have been delighted to help them with branding initiatives as they take a big leap in growth.
In 2017, we were honored to work with the company, owned by Susan and Sparky Lovelace, on building a brand-new website at LovelaceInteriors.com. The website features a work portfolio, staff profiles, contact information, and more. Work for this prestigious design firm continued in 2018 with maintenance and updates to the website, creating ads for local and national print magazines, and a collection of print and online designed items such as rack cards, signage, and collateral/branding for their new lifestyle store location in Inlet Beach, Florida.
Branding of the new lifestyle store brought us to the challenge of determining how Lovelace Interiors clients can distinguish between the offerings at each of the firm’s locations—with the flagship store being primarily used for interior design consultation, services, and furniture retail, while the new Inlet Beach lifestyle store is more casual, with different furniture selections along with a new array of lifestyle products for sale. The Idea Boutique’s solution was naming the new location Lovelace Lifestyle. We developed a new logo to match the original Lovelace Interiors logo, along with a brand-new “L” logo mark that encompasses both stores underneath the overall Lovelace brand. This elegant new “L” mark ties all facets of the company together and looks prestigious on advertisements and other marketing materials. We look forward to continuing our work for this beautiful lifestyle brand!
July 11, 2018