Get Down. Get Funky. Get Loose. As part of its 2016 South Walton Fashion Week sponsorship, our flagship publication, VIE magazine, hosted the official SWFW kick-off party at our The Idea Boutique / VIE office HQ in Grayton Beach, Florida. The groovy evening was a test of event-planning skills. Our team developed the concept (inspired by the hit Netflix series), worked with local vendors for food and entertainment, hired a DJ from Nashville to spin on vinyl, and partnered with local artists and designers to create the look and feel of the event, complete with models on roller skates and a classic checkered dance floor. The event was one for the books!

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