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Goin’ to the Beach magazine, the official in-room magazine of The Resort Collection properties, shares local insights and rich photography of the World’s Most Beautiful Beaches while also giving you an insider’s look at the Panama City Beach, Florida, lifestyle. Find delicious Gulf seafood and more from local restaurants, adventure at area attractions, and even some cool indoor amusements—just in case you need to beat the heat, or you experience a rare rainy day. From the locals’ scoop on favorite hot spots to getting in touch with your wild side at one of the many eco-friendly parks, there’s no better way to dive into fun activities and get the most out of Goin’ to the Beach!®️️️ The Idea Boutique created the name, brand, logo, and ethos of this colorful in-room lifestyle publication. We styled and held photo shoots, wrote the content, designed, and published the magazine, formerly known as Treasures. Goin’ to the Beach became an extension of the Resort Collection brand playing off the organic saying and feeling of its consumers—who are “going to the beach!”