Property owner and developer Amy Smith Heinz approached The Idea Boutique team to create the branding and marketing materials for a new residential community in the charming town of Franklin, Tennessee, about twenty miles outside of Nashville. This new residential enclave is ideally situated within the area’s incredible scenery just a few miles from the Natchez Trace Parkway, parks, and nature trails and an easy drive from sites such as the Great Smoky Mountains National Park; plus Downtown Franklin’s cultural hub of Victorian architecture, historic sites, and annual events. Tucked among the natural and architectural gems of the area, Splendor Ridge will be an oasis for residents to enjoy the best of both worlds when they create a home there.
Like Amy, we were inspired by the history and beauty of Franklin, Tennessee. With a mix of architecture taking cues from classic Southern vernacular and more modern amenities, the look and feel of the community will be inviting and familiar yet unlike anything else in the area. After meeting with Amy and sharing brainstorming charettes, we began to work on the logo and overall brand story for the new community. We began exploring a range of logo marks and type treatments using classic elements that we believe fit the brand’s timeless and sophisticated personality. These elements will be used for signage at the community’s entrance, marketing materials for prospective homeowners, the Splendor Ridge website, print advertising, and more.