The Owen Group
The Owen Group is a luxury Full-Service Interior Design Firm based in Houston, Texas, and Watercolor, Florida, run by Tami Owen and her daughter Brelan Pearson. Upon the official opening of their Watercolor office, The Idea Boutique helped generate community buzz by facilitating and marketing the official-ribbon cutting ceremony, which saw a great turnout thanks to email and social media marketing. Advertising and editorial features in VIE Magazine also helped secure The Owen Group as a new force in the 30A interior design market. Additionally, to maximize the effectiveness and perception of The Owen Group Brand, we delivered a full brandscape refresh which included a new logo design, website, business cards, styled photoshoots, and social media marketing. These platforms now have an elevated, sophisticated, modern look that more accurately aligns with The Owen Groups’ impressive interior design portfolio, giving their brand a consistent quality across the board. The luxury essence of the Owen Group’s interior work translates through the new brandscape through a calming, neutral color palette, classic yet feminine type, and the highest quality imagery, highlighting their most noteworthy projects. It goes without saying that social media presence is an integral part of any brand, particularly in the design business. So through consistent, quality posts and buzzy giveaways that garnered considerable engagement, we helped provide the brand the boost it needed for a solid social media foundation.