CM&A Recognized for Advertising Excellence by ECAF
Cornerstone Marketing & Advertising, Inc., was recognized by the local chapter of the American Advertising Federation for advertising excellence at the recent 2005 ADDY Awards & Gala at the Sandestin Hilton. Together, Cornerstone and its clients were awarded a total of 35 awards – three Best of Show, three Judges Choice, 19 Gold, and 10 Silver – bringing in more awards than any other competitor. The award-winning list included the following clients: Hampton Island, Cruise for the Cure, Sugar Beach Interiors, The Lighthouse Family Retreat, Wild Heron, Destin Jewelers, The Village of Baytowne Wharf, and Destin Real Estate Company.
“I am so proud of the Cornerstone team because our success is the result of each person’s contributing efforts. It is an honor to receive awards from the Advertising Federation and to be recognized by leaders in the advertising industry, and equally satisfying to inform a client with whom you have partnered throughout the year that they share in the award with you,” says Lisa Burwell, president and founder of Cornerstone Marketing & Advertising, Inc.
Cornerstone bills itself as “an idea boutique” that specializes in award-winning advertising campaigns, public relations, marketing, and consulting for real estate developments, retailers, resorts and financial institutions. Located in Grayton Beach, Fla., Cornerstone functions as a “think tank” for intelligent, fresh and luminous ideas to flourish into advertising and marketing programs.
“When I opened Cornerstone ten years ago, there were only a few ad agencies in the area, so most of the larger accounts were going to agencies outside of our market,” remarks Burwell, “but at Cornerstone, we have seen that trend change. Last year, we competed against New York and Atlanta firms for the Hampton Island account, and we were very fortunate to have been awarded such a unique and prestigious account.”
All entries are first judged at the local level by the Emerald Coast Advertising Federation (ECAF), the local chapter of the American Advertising Federation. The ECAF, providing leadership and support to the local advertising community, strives to uphold the principle of high standards in the industry.
Work awarded a Gold ADDY will automatically proceed to the second level of the three-tiered ADDY Awards Competition, the Fourth District ADDY Awards in May 2005. The Fourth District winners are then eligible for the ultimate competition, the National ADDY, presented in June each year by the American Advertising Federation.
Cornerstone Marketing & Advertising awards:
Best of Show – Print
“Her Story” brochure for Hampton Island
Best of Show – Public Service
“Cruise for the Cure” campaign
Best of Show – Electronic
“A Thing” website for Sugar Beach Interiors
Judges’ Choice – Collateral Poster
“Driven” poster for The Village of Baytowne Wharf
Judges’ Choice – Collateral Material
“Her Story” brochure for Hampton Island
Judges’ Choice – Public Service
“Cruise for the Cure” campaign
Gold ADDY – Collateral Material
“Her Story” brochure for Hampton Island
Gold ADDY – Elements of Advertising
“Indian Tale” copywriting print for Hampton Island
Gold ADDY – Collateral Material
“Her Story” brochure for Hampton Island
Gold ADDY – Public Service
“Cruise for the Cure” local campaign
Gold ADDY – Public Service
“Cruise for the Cure” collateral cards/invites
Gold ADDY – Advertising for the Arts & Sciences
“Under the Stars w/ Amy Grant” campaign for the Lighthouse Family Retreat
Gold ADDY – Sales Promotion
“Wild Heron Traditions” newsletter for Wild Heron
Gold ADDY – Collateral Material
“A Day of Celebration w/ Greg Norman” special event for Wild Heron
Gold ADDY – Out-of –Home
“Love at First Sight” billboard for Destin Jewelers
Gold ADDY – Newspaper Campaign
“Village Vignettes” ad campaign for The Village of Baytowne Wharf
Gold ADDY – Advertising for the Arts & Sciences
“Driven” broadcast/electronic interactive for The Village of Baytowne Wharf
Gold ADDY – Campaign local
“Driven” campaign for The Village of Baytowne Wharf
Gold ADDY – Elements of Advertising
“Driven” for art direction/interactive for The Village of Baytowne Wharf
Gold ADDY – Poster
“Driven” poster for The Village of Baytowne Wharf
Gold ADDY – Mixed Media Campaign
“A Thing” ad campaign for Sugar Beach Interiors
Gold ADDY – Newspaper full page
“Rags to Riches” ad for Sugar Beach Interiors
Gold ADDY – Collateral Material, cover
“Niche: H30A Lifestyles” publication for Destin Real Estate Company
Gold ADDY – Collateral Material, editorial spread
“Niche: H30A Lifestyles” publication for Destin Real Estate Company
Gold ADDY – Mixed Media Campaign
“A Thing” ad campaign for Sugar Beach Interiors
Silver ADDY – Elements of Advertising
“Hampton Island – A Look Inside” photography for Hampton Island
Silver ADDY – Elements of Advertising
“Hampton Island Ledger” newsletter photography for Hampton Island
Silver ADDY – Direct Marketing Flat
“Hampton Island Ledger” newsletter for Hampton Island
Silver ADDY – Direct Marketing
“Hampton Island Ledger” newsletter for Hampton Island
Silver ADDY – Interactive Media
“Romance” website for Destin Jewelers
Silver ADDY – Mixed Media Campaigns
“Romance” website for Destin Jewelers
Silver ADDY – Out-of-Home
“Destin Jewelers” indoor sign for Destin Jewelers
Silver ADDY – Consumer Magazine full page
“Destin Jewelers” ad for Destin Jewelers
Silver ADDY – Newspaper
“A Thing” ad campaign for Sugar Beach Interiors
Silver ADDY – Newspaper insert
“Wild Heron Traditions” newsletter for Wild Heron
