Publishing

Advertise, Advertisement, Advertising, Brand Alliance, E. F. San Juan, Seaside, The Idea Boutique, VIE Brand Alliance, VIE magazine

The Brand Alliance Strategy

Going Above and Beyond Traditional Print Advertising As the publisher of its own award-winning magazines, The Idea Boutique is meticulous in conception, design, and writing services for all projects; these skills are a benefit to clients’ publishing ventures, as the creative team has the heart and...

VIE magazine, The Idea Boutique, VIE Magazine Documentary, How to VIEw a Dream, AlohaBorah Media, Micaiah and Deborah Smoots, Andy Saczynski, Dave Rauschkolb, Jane Hamon, Taylor Lowrimore

The VIE Magazine Documentary Is Here!

How to View a Dream     The Idea Boutique’s founder/president Lisa Burwell and vice president Gerald Burwell, along with the whole team, are thrilled to announce that How to View a Dream is now live online for viewing! This short documentary film was created and produced by...

The Idea Boutique, VIE Magazine, Oxford Comma, Ode to the Oxford Comma

An Ode to the Oxford Comma

In perhaps one of the most heated debates spanning the twentieth and twenty-first centuries, grammar pedants have argued the pros and cons of using the serial comma (a comma placed before the conjunction and final item in a list of three or more)....

SWFW 2016 models of the year for VIE magazine's Culinary and Couture post

VIE Magazine’s Dystopia Meets Utopia Photo Shoot

As marketers and the creators and publishers of magazines, we love storytelling. VIE’s Culinary & Couture issue, featuring the model and designer competition winners of South Walton Fashion Week (SWFW) 2016—Bella de Leon, Jordan Canamar, and designer Richelle Valenzuela—is on the shelves and online, and...

vie magazine flat lay health and beauty issue 2017

VIE Magazine’s 2017 Health & Beauty Issue

Wellness, fitness, travel, and beauty come together   We’re celebrating a step into the future and VIE magazine’s first issue of the year, Health and Beauty. We hope you’ve enjoyed it! The Idea Boutique is proud to create and publish this stunning luxury lifestyle magazine. We love filling...

Connemara Life Irish Models wearing Christian Siriano Designer Gowns

What Is Connemara Life?

It’s been two years since The Idea Boutique opened its international branch office in Clifden, Co. Galway, Ireland. In that time, our branding, marketing, and publishing team has created close to twenty magazines, including Connemara Life, our love letter to western Ireland, its culture, and...

The Idea Boutique Blogging Tips

Tips on Creating Engaging Blog Posts

Anyone who’s blogged or is an aspiring blogger knows that it’s not an easy task. It’s more than just spilling out your ideas in writing… That is, if you’re serious about it. In the blogging world, being a great writer with excellent grammar doesn’t mean...