Last year, The Idea Boutique prepped and executed a beach fashion cover shoot for our flagship publication, VIE magazine, featuring Tribe Kelley cofounder, CEO, and designer Brittney Cole Kelley and her husband, Brian Kelley of country duo Florida Georgia Line. The shoot took place in and around the couple’s Tribe Kelley Surf Post shop and on Grayton Beach, Florida, with a goal of promoting their lifestyle brand with beautiful, fun photography and telling their story to the magazine’s national and international audience. We collaborated with Brittney on the styling of male and female models and Brittney herself became VIE‘s gorgeous cover girl for the issue with photographer Brenna Kneiss shooting and hair and makeup by Kaitlyn Brown. We also sponsored and produced a new episode of VIE Speaks: Conversations with Heart & Soul, a podcast hosted by The Idea Boutique / VIE founder and CEO, Lisa Burwell, with Brittney Kelley as her guest. Brittney has become an influential creative voice in her community and online. In the episode, she shares information on her partnership with mental health advocacy program Love to Pivot Relational Alignment, what’s coming up for Tribe Kelley, and more.
Click here to see the cover story in VIE magazine, or click here to listen to and watch Brittney’s episode of the VIE Speaks podcast on Vimeo.