The Lambert Group is a boutique real estate brokerage located on Scenic 30A, specializing in a hands-on approach designed to meet all of their client’s real estate needs. They came to The Idea Boutique looking for an updated brand image and strategy to distinguish the brand amongst the highly competitive real estate market in the area. To do so, we created an updated, clean, professional logo and business cards that portray the sleek coastal brand for what it is. We also facilitated a photo shoot to provide the team with updated headshots, group shots, and images of the husband and wife team to leverage for digital marketing and advertisements in VIE Magazine. Additionally, it was essential to The Lambert Group that we communicated the family nature of the business. We accomplished this through clever advertising copy and imagery, translating their unmatched knowledge of single-family homes along 30A.