Cornerstone Marketing & Advertising, Inc. was recognized by the Panama City Chapter of the American Advertising Federation and the Emerald Coast Advertising Federation for advertising excellence at the 2010 ADDY Awards Celebration Galas this month.

“After many years as a member of the Emerald Coast Advertising Federation, we made the calculated decision to transfer our membership to the Panama City Chapter,” said Lisa Burwell, president and owner of Cornerstone Marketing & Advertising, Inc. “Some of our largest clients are in the Panama City Beach area, and we want to strategically position ourselves in this region for them and for the opening of the new Northwest Florida Beaches International Airport.”

“As new members of AAF – Panama City, this is the first year for Cornerstone Marketing & Advertising Inc. to be a part of our local tier of the ADDY competition,” said Pamela Kidwell, 2009–2010 ADDY Committee Chair. “We are proud for their accomplishments and we welcome their involvement.”

“We have a few clients who are more closely associated with the Emerald Coast Advertising Federation, which is based in Ft. Walton Beach, so we still submitted four of our entries to that chapter,” said Lisa Burwell.

Cornerstone had a successful year, winning a total of 36 awards including 12 Gold, 20 Silver, two Best of Show, and two Judges Choice awards. The 12 Gold ADDYs awarded to Cornerstone were won for the Destin Charity Wine Auction Foundation, Cast Your Bread Upon the Waters cookbook, Sundog Books, The Resort Collection of Panama City Beach, Southern Theatres, and VIE – People + Places magazine. Cornerstone was also awarded Best of Show Magazine Design for VIE – People + Places, Best of Show Publication Design for Cast Your Bread Upon the Waters, Judges Choice for Southern Theatres “Paper Doll Cut-outs,” and Judges Choice for Sundog Books website at the Panama City Chapter awards. The 20 Silver ADDYs were secured for VIE – People + Places magazine, The Resort Collection of Panama City Beach, and Cast Your Bread Upon the Waters cookbook.

“We were honored to receive so many distinguished awards this year,” said Burwell. “The great work of our creative team, led by vice president of creative services Bob Brown, creative director Eric Shepard, and graphic designer Tracey Thomas, really shined. I’m very proud of the amazing job done by the entire Cornerstone team.”

Cornerstone bills itself as “The Idea Boutique®,” which specializes in award-winning advertising campaigns, public relations, marketing, magazine and book publishing, and consulting for real estate developments, restaurants, retailers, resorts, nonprofit institutions, and financial institutions. Located in Grayton Beach, Florida, Cornerstone functions as a “think tank” for intelligent, fresh, and luminous ideas that flourish into effective advertising and marketing programs.

The local ADDY Awards is the first of a three-tiered national competition conducted annually by the American Advertising Federation. It is the industry’s largest and most representative competition for creative excellence. Work awarded a Gold ADDY or the highest Silver ADDY will proceed to the second of the three-tiered level—the Fourth District ADDY Awards. The fourth district winners are then eligible for the ultimate competition, the National ADDY, presented by the American Advertising Federation in June of each year.

Cornerstone Marketing and Advertising, Inc. – Gold ADDY Awards:

The Resort Collection: Happiness Sales Kit
The Resort Collection: Happiness Brochure
VIE – People + Places: Editorial Spread “Marketing Revolution”
VIE – People + Places: Editorial Spread “One Love”
VIE – People + Places: Editorial Spread “Form and Function”
VIE – People + Places: Series “A Tribute to Mothers”
VIE – People + Places: Magazine Design
VIE – People + Places: Photography “Grace in Motion”
Cast Your Bread Upon the Waters: Sister Schubert – Book Design
Paper Doll Cut-outs – Southern Theatres: Site, Interior Static
Sundog Books: Website
Destin Charity Wine Auction Foundation: The Wine Cellar Campaign

VIE – People + Places: Magazine Design

Best of Show ADDY Award

Cast Your Bread Upon the Waters: Sister Schubert – Book Design

Best of Show Publication Design ADDY Award

Paper Doll Cut-outs – Southern Theatres: Site, Interior Static

Judges Choice ADDY Award

Sundog Books: Website

Judges Choice ADDY Award