The Idea Boutique’s longest-running publication and flagship magazine title, VIE, is celebrating its tenth year in 2017, and we’re celebrating with big news! This luxury lifestyle publication has come a long way since its inception, but has retained its quality design and editorial standards and...
Hello 2017! We’re ready for you. It’s a new year, and we’re seeing green as we set our minds on a positive outlook for what’s to come. Even the Pantone Color Institute agrees. Their pick was “Greenery” as Color of the Year. ...
It’s been quite a year! Like any other year, 2016 has been a whirlwind full of challenges and obstacles—along with excitement and success—and if we had a chance to do it all over again, we wouldn’t change a thing. ...
Think about how many new people you cross paths with daily. This can be just walking down the street, at your favorite coffee shop, through e-mails, or at a work or social event. That’s the number of people you have a chance to connect and...
We’ve got news, and it’s electrifying! Our team is amped up to celebrate two things—VIE magazine’s brand new office space and South Walton Fashion Week 2016. We’re planning to celebrate both with one big party, The Get Down, on Wednesday, October 5!...
Whether your occupation is in a “creative” field or not, one thing we can all agree on is that we travel for inspiration. Although it’s not our primary thought, traveling is a great stimulation for the mind. It allows you to escape your normal, everyday...
We’ve all heard about studies showing that public speaking is bigger fear than death for most people. When you process that, it’s a really bold statistic. Even comedian Jerry Seinfeld addressed the issue in one of his skits as he said, “…you are better off...
It’s been two years since The Idea Boutique opened its international branch office in Clifden, Co. Galway, Ireland. In that time, our branding, marketing, and publishing team has created close to twenty magazines, including Connemara Life, our love letter to western Ireland, its culture, and...
Photography is heavily used in connecting your brand, product, or company to the world by telling stories through an image. It’s no wonder it has become a main tool for marketing, especially on platforms such as Instagram, Facebook, and Pinterest, as well as print. The...
Today, the Pantone Color Guide, a universal color system to organize and match colors, is heavily utilized by designers (of graphics, fashion, interiors, etc.); however, well before Pantone Color Guides, Edward Forbes cataloged 2,500 of the world’s rarest colors. The history of pigments and colors dates...