Branding

Shop The Jewel Modern Jewelry Redfined Grand Boulevard at Sandestin

Everyone Shines at The Jewel!

Welcome to The Jewel, where Modern Jewelry is Redefined for the customer who, in a world filled with abundant choices, knows the only one that matters is the one that brings joy and celebration into their lives. The Jewel is the new iteration of Destin...

Darin Colucci Logo designed by The Idea Boutique

Branding Darin Colucci

Successful trial attorney, author, and motivational speaker Darin Colucci seems to have it all—a top-notch career, a happy family, and a warm personality to match. He is one of the founding partners of Colucci, Colucci, Marcus & Flavin, has been a commentator on WBZ Radio...

The Clubs by JOE Logo

Rebranding St. Joe Club & Resorts

Your brand is the core identity of your business. It’s the image, goals, values, personality, and character of your company all wrapped into one and should effortlessly convey those sets of recognizable standards. As your company grows and ages with time, naturally, just like any...

Gioia Fine Jewelry Web Billboard GIF

Gioia Fine Jewelry & Gifts

A Complete Brand Refresh and Campaign to Dazzle   It’s out with the old and in with the new for Gioia Fine Jewelry & Gifts! The sister store to Destin Jewelers, a long-standing client of The Idea Boutique, needed a branding refresh with a logo redesign, store...

SWFW 2016 models of the year for VIE magazine's Culinary and Couture post

VIE Magazine’s Dystopia Meets Utopia Photo Shoot

As marketers and the creators and publishers of magazines, we love storytelling. VIE’s Culinary & Couture issue, featuring the model and designer competition winners of South Walton Fashion Week (SWFW) 2016—Bella de Leon, Jordan Canamar, and designer Richelle Valenzuela—is on the shelves and online, and...

5 Tips for T-Shirt Design

With our experiences in branding, publishing, and marketing, from photo shoots to product packaging and event planning, we have an appreciation for the arts and a passion to create. So when the Panama City Beach Convention and Visitor’s Bureau (also known as Visit Panama City...

Dealing with Rejection in the Marketing Business

Imagine pitching a concept for a design, project, or brand that you and your team worked especially hard on. Extensive amounts of hours, research, brainstorming, and creativity have been put into a project your team is proud and excited to present—only to find out that...