A Guide to Social Media
We live in a world where technology and social media are vital to branding. Being present on these platforms is how you stay relevant, and frankly, the easiest and most convenient
An Unforgettable Commercial Shoot on The Unforgettable Coast!
Last year, we helped our clients at the Mexico Beach Community Development Council update their brand with a vibrant new look and website! This year, get ready to revisit the charm
Dealing with Rejection in the Marketing Business
Imagine pitching a concept for a design, project, or brand that you and your team worked especially hard on. Extensive amounts of hours, research, brainstorming, and creativity hav
Mexico Beach New Branding Design
About four years ago, The Idea Boutique got the opportunity to meet with the Mexico Beach Community Development Council (CDC) to discuss rebranding their area, a three-mile stretch
Welcome to Chic Euro Antiques
The Idea Boutique is proud to announce its newest client in Santa Rosa Beach, Florida—Chic Euro Antiques. This deluxe antique showroom is located in the Point Washington area jus
Brand Identity: Keeping Your Brand Safe and Sound
In today’s fast and ever-changing environment of technology, copyright laws, and design standards, it is more important than ever to make sure your brand’s identity is secure a
5 Ways to Successfully Market Your Brand
There’s no doubt that 2015 was a great year for our clients at Mexico Beach Community Development Council, Resort Collection, and Southern Theatres. From completely rebranding a
Reel Rewards Shares the Love
As we celebrate the one-year anniversary of a loyalty card program we developed for our client—New Orleans-based Southern Theatres, with over forty movie theatres nationwide—we
Introducing Be Magazine to the Destin–South Walton Area
Since starting VIE magazine in 2008, The Idea Boutique has earned a reputation in Northwest Florida as a publishing house in addition to its marketing and advertising services. Our
The Idea Boutique Aims High for the 2014 Panama City Beach Seafood & Music Festival
In 2013, the Panama City Beach Chamber of Commerce, VisitPanamaCityBeach.com, and the Florida Restaurant and Lodging Association teamed up to create an annual event to celebrate th
